It is a fact that investment in advertising is essential for a brand to be recognized in the market. And companies already know this. To check, simply note that in 2015, advertising investments remained constant despite the economic crisis in the country.
According to the Ibope Media data, grew by 0.8%, amounting to more than R $ 60 billion in the period.
Large advertising agencies can keep a good result even when the economy is not in the best period. It is well structured companies with proper planning that sometimes started in the backyard or society between siblings or friends, for example, but with the quality of work done corporations with large advertising groups.
The growth of these companies is a benchmark for small and medium companies. So, we’ve gathered the top five advertising agencies in the country, according to Ibope information, whose projects require an investment of million. Check out!
Young and Rubicam (Y & R)
The agency belongs to Newcomm Group and has been operating for 12 years and is considered a leader in the Brazilian market by Ibope Monitor. It is part of the network Y & R agencies, WWP, largest communication conglomerate, and is among the most awarded Brazilian agencies in the International Festival of Creativity in Cannes.
The advertising investment in this company accounts for more than R $ 7.5 million. It produces material for the main advertisers in the country, among which are American Express, Boehringer Ingelheim, BIC, Bradesco, Casas Bahia, Cielo, Danone, Honda Motorcycles, LG, Peugeot and Vivo.