ContaAzul thermometer: Perception of the small businessmen about the crisis

ContaAzul thermometer: Perception of the small businessmen about the crisis


Entrepreneurship is a subject of interest from all over Brazil. In order to share new information on the subject, we created the ContaAzul thermometer, a survey of thousands of Brazilian entrepreneurs about the reality of small businesses in the country.

A management system that connects the areas of your business: the financial to the commercial

Many dream of building a business, to devote himself to his passion and able to live it. In Brazil, this motivation move 30% of the population aged between 18 and 64 years, three out of ten Brazilians already have or helped to found a business. To get an idea of the order: there are 45 million men and women ready to face crisis, bureaucracy, taxes and all sorts of challenges to realize the dream of being an entrepreneur.

Of all the dreamers of the country already are 10,645,724 men and women who left the paper and went to practice, opting for registering companies in the National Simple. There are still 5,745,197 Individual entrepreneurs and millions not part of the Simple. Together, they produce wealth of R $ 842,011,583,441.52 (that’s right: they trillion).

The small businesses are responsible for 52% of formal jobs in Brazil and 27% of GDP (Gross Domestic Product), according to Sebrae data released in 2015. These companies are suffering and face the Brazilian economy, which has retraction from the last quarter of 2014. the crisis also affects the outlook for the remainder of the year 2016.

Revelations thermometer ContaAzul

The first edition thermometer ContaAzul, launched in March 2016, combines questionnaires given to 1,250 entrepreneurs with ContaAzul usage information, in full compliance with privacy policies. The result is relevant information on the financial situation of micro and small businesses.

Ears businessmen responded to 10 questions covering topics such as confidence for 2016 tax changes, impact of the crisis, layoffs, credit and competitive environment. In response, the economic crisis context, it is present in the day to day business.

Cutting jobs is one of the data that draws more attention, since 53.1% of small companies surveyed laid off workers in 2015. The outlook for 2016 indicates a mixture of caution and fear to search for new ways for companies : 47.7% said they are studying new opportunities and want to invest in them, while 36.8% say they “just survive” in 2016 without profit. Other 15.5% fear being forced to close their business because of the crisis.

Some highlights on the numbers of small businesses and entrepreneurs in Brazil:

  • 59.7% of small Brazilian businessmen have resorted to loans in the past two years and of these, 81.8% used the financing for working capital (the type of credit more expensive between the lines offered by banks) to ensure survival.
  • Almost 60% of companies have resorted to loans made via the private banks, while public banks commonly present themselves as able to offer lower interest rates and lower collateral requirements.
  • 51.8% of business owners are cautious, saying it will not take loans in 2016, while 48.2% will resort once again to the banks. Of these, 55.8% for working capital and 31.3% for expansion.
  • 81.4% say they were very affected by the tax changes made in 2016 to 64.8% of them, the changes do not invalidate the deal, but 8.3% estimate that there were major impacts as to bring risks of breaking – or encouraging tax evasion.

Competition in the crisis between small businesses

Thermometer ContaAzul also found as small companies see the competitive landscape that surrounds them. Surprisingly, 54.4% of the businessmen pointed out that the crisis has increased competition with the entry of new players in the market, while 25.3% said that the current scenario decreased competition and 20.3% say that the situation does not was changed. While on the subject, 54.6% of small business owners evaluate the competitors are more conservative, but 35.4% say they are more innovative.

To face the crisis, entrepreneurs believe that 73.3% of its competitors are more concerned with survival and 12.2% say they are diversifying their businesses. In contrast, just over 6% believe that competitors are trying to sell their companies.

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